About us

Wyse Byse is a family-owned Independent store founded in 1972 by 2 brothers who are still actively involved in the day to day running of the business, supported by 2 of the next generation.

We have 3 branches in total – Newtownards Road and Cregagh Road Belfast and Church Street in Ballymena. The Ballymena branch opened in 1972, followed by Cregagh Road in 1974 then Newtownards Road branch in 1984.

The Wyse Byse motto was always to provide a quality product at an affordable price. The range of merchandise extended quality over the years and all three branches grew in size, from a 2000 sq ft store to now three approximately 18,000 sq ft each.

We employ around 90 staff, many of whom have been with us for over 30 years and it is with this staff loyalty that has allowed us to grow a reputation for great customer service.

We have always endeavoured to find stock that our customers like and are always keen to introduce new lines.

In the beginning we had a reputation for offering a quality, value and selection throughout our Household, Hardware, Giftware and Seasonal Departments, however over recent years we have expanded our product offering into Furniture and Home Interiors. We source these new products from all over the world to allow us to bring value for money to our customers.

As we are a local independent retailer we feel our customers gain from shopping local as this offers more choice and variety on the high street.